{"title":"Professional Products","description":"","products":[{"product_id":"sony-bravia-fw-98bz53l","title":"Sony BRAVIA FW-98BZ53L","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLighten the load 98” BRAVIA BZ53L weighs around 20kg less than the previous 100” 100BZ40J model, lightening the load on installation teams.\u003c\/li\u003e\n\u003cli\u003eSafer carrying Ergonomically positioned lower horizontal levels are easy to grab, making lifting easier and more comfortable.\u003c\/li\u003e\n\u003cli\u003eEasier access The ability to carry BRAVIA vertically (portrait style) gives easier access for elevators and stairways.\u003c\/li\u003e\n\u003cli\u003eSide mounted terminals All signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation.\u003c\/li\u003e\n\u003cli\u003eSubtle logo positioning The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20mm bezel. So there’s nothing to distract your audience from immersive, super-size images.\u003c\/li\u003e\n\u003cli\u003ePortrait and tilt Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - Qatar","offers":[{"title":"Default Title","offer_id":59448297849118,"sku":"FW-98BZ53L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/4837\/7374\/files\/98_BZ50L_front_stand_148eb5f7-ef28-4504-bc88-b0a9e36604ec.jpg?v=1781166999"},{"product_id":"4k-hdr-laser-home-theater-projector-with-native-4k-sxrd-panel","title":"Sony VPL-XW5000ES 4K HDR Laser Home Theater Projector with Native 4K SXRD Panel","description":"\u003cdiv id=\"description\"\u003e\n  \u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eUp to 2,000-lumen laser light source: Savor the action with up to 2,000 lumens of high brightness, generated by a long-lasting laser light source, for vibrant images even on a large screen.\u003c\/li\u003e\n    \u003cli\u003eAll-new Native 4K SXRD panel: Immerse yourself in an incredibly lifelike picture with native 4K that offers 8.3 million pixels (3,840 x 2,160). With an all-new 0.61-inch SXRD panel, you'll enjoy high brightness, inky blacks, vibrant colours, rich tones and textures, plus clear cinematic motion and image smoothness.\u003c\/li\u003e\n    \u003cli\u003eFlagship-level X1TM Ultimate for projector: X1 Ultimate for projector optimizes our acclaimed BRAVIA TV video processing for projection. The incredible power of this video engine enables advanced data processing, with real-time enhancement of each on-screen object. The result is high dynamic range imagery with texture, colour, contrast and realism never before available to home cinema.\u003c\/li\u003e\n    \u003cli\u003eEnduring brightness from a laser light source\nYou'll never have to worry about changing the lamp in your home cinema projector—no lamp replacement and virtually no maintenance are required. The VPL-XW5000ES uses an ultra-pure and reliable laser light source, which lets you enjoy perfectly clear 4K pictures at optimal brightness for up to 20,000 uninterrupted hours.\u003c\/li\u003e\n    \u003cli\u003eTrue-to-life colors with TRILUMINOS PRO™: See over a billion colors come to life with TRILUMINOS PRO. Our unique TRILUMINOS PRO algorithm can detect color from saturation, hue and brightness to reproduce natural shades in every detail. You’ll enjoy colors that are closer to those seen in the real world.\u003c\/li\u003e\n    \u003cli\u003eWide color volume: Enjoy spectacular brightness and stunning realism, thanks to new Wide Dynamic Range Optics that achieve a 95% DCI-P3 wide color gamut.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n\u003c\/div\u003e","brand":"Sony World - Qatar","offers":[{"title":"Default Title","offer_id":59448297881886,"sku":"VPL-XW5000ES","price":18499.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/4837\/7374\/files\/VPL-XW5000ES1.jpg?v=1781167003"},{"product_id":"sony-bravia-bz40l-series","title":"Sony BRAVIA BZ40L Series","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSuperlative picture quality. Made for professionals: Engineered to perform flawlessly in demanding retail, corporate and educational environments, BRAVIA BZ40L Series is a truly professional display. It’s packed with Sony innovation – including the latest Deep Black Non-Glare technology – for impressively bright, high-contrast 4K HDR images with sumptuous colors and exquisite detail. Pro-friendly features simplify integration, easy operation and seamless content sharing in today’s connected AV environments. And with generous customization options, BRAVIA BZ40L is the premium LED display that fits right in with your business needs.\u003c\/li\u003e\n\u003cli\u003eDeep Black Non-Glare Coating: clarity and contrast, even in bright lighting: Bright or harsh room lights can mean gray, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Featured exclusively on BRAVIA BZ40L, Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, it’s the key to dynamic visuals bursting with true-to-life color and detail that inspire everyone, from corporate visitors and staff to shoppers and students.\u003c\/li\u003e\n\u003cli\u003eAnti-glare: A microscopic unevenness is added to the surface of the display panel. Incident light is diffusely reflected in all directions, becoming a whitish blur that’s less noticeable to viewers than sharply reflected light.\u003c\/li\u003e\n\u003cli\u003eLow Reflection: A special coating is added to the surface of the panel. Incident light rays bounce off the surface of the clear layer, as well as the panel surface beneath. Interference between the reflected rays causes cancellation, reducing reflections seen by viewers.\u003c\/li\u003e\n\u003cli\u003eExquisite images that always stand out: Available in screen sizes from 55”-85”, BRAVIA BZ40L Series grabs your audience’s attention with extremely high 700 nit screen brightness for punchy, high-impact visuals that are always seen clearly. Advanced Sony picture processing technologies ensure your content looks its very best. The panel’s extra-wide viewing angle ensures that everyone in the room can enjoy clear, bright images wherever they’re positioned.\u003c\/li\u003e\n\u003cli\u003ePortrait and tilt Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - Qatar","offers":[{"title":"55 inches","offer_id":59448371478814,"sku":"FW-55BZ40L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"65 inches","offer_id":59448371511582,"sku":"FW-65BZ40L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"75 inches","offer_id":59448371544350,"sku":"FW-75BZ40L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"85 inches","offer_id":59448371577118,"sku":"FW-85BZ40L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/4837\/7374\/files\/1_2b757c23-93d2-4fcf-b6f1-b4c4ec9cb369.jpg?v=1781168564"},{"product_id":"sony-bravia-bz35l-series","title":"Sony BRAVIA BZ35L Series","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEnhanced Professional display with 32 GB of storage and more robust brightness.\u003c\/li\u003e\n  \u003cli\u003eBold, bright pictures with wide customization possibilities: BRAVIA BZ35L Series is a truly professional display that’s designed for flawless round-the-clock operation in retail, corporate and educational environments. Add impact to digital signage and employee communications with bright, colorful high-contrast 4K HDR images. Pro-friendly features simplify integration, easy operation and seamless content sharing in today’s connected AV environments. Flexible customization options make BRAVIA BZ35L the ideal LED display for doing better business.\u003c\/li\u003e\n  \u003cli\u003eVibrant, true-to-life images that can’t be missed: Available in screen sizes 55”, 65”, 75” and 85”, BRAVIA BZ35L Series grabs your audience’s attention with high 550 nit screen brightness for punchy, high-impact visuals that are always seen clearly. Advanced Sony picture processing technologies ensure your content looks its very best. The panel’s extra-wide viewing angle ensures that everyone in the room can enjoy clear, bright images wherever they’re positioned.\u003c\/li\u003e\n  \u003cli\u003eRicher, more natural color: Sony’s power-packed 4K HDR Processor X1 and TRILUMINOS Pro technology faithfully reproduces a phenomenal range of rich, true-to-life colors.\u003c\/li\u003e\n  \u003cli\u003eFiner detail: 4K X-Reality PRO processing upscales pictures closer to true 4K quality. Images are sharpened and refined in real time, revealing extra detail from lower-resolution picture sources.\u003c\/li\u003e\n\u003cli\u003eSmoother movement: Motionflow XR ensures smoother, more natural reproduction of rapidly-moving on-screen images.\u003c\/li\u003e\n  \u003cli\u003eProfessionally designed for flexible installation: The sleek, minimal design of BRAVIA BZ35L Series brings impeccable style to any business environment. The display’s elegant lines are further enhanced by practical touches for seamless integration in retail stores, colleges and corporate workspaces.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - Qatar","offers":[{"title":"55 inches","offer_id":59448371740958,"sku":"FW-55BZ35L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"65 inches","offer_id":59448371773726,"sku":"FW-65BZ35L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"75 inches","offer_id":59448371806494,"sku":"FW-75BZ35L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/4837\/7374\/files\/BZ35L1.jpg?v=1781168566"},{"product_id":"sony-bravia-bz30l-series","title":"Sony BRAVIA BZ30L Series","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMade for business with easy content sharing and customization: Slim, easy-to-use BRAVIA BZ30L Series professional displays add impact to all your visual communications in retail, corporate and educational environments. Superb 4K HDR picture quality is complemented by flexible customization options and pro-friendly features for easy integration, setup and content sharing in today’s connected AV environments.\u003c\/li\u003e\n\u003cli\u003eLatest Sony picture technologies to impress every audience: Available in screen sizes from 43”to 98”, BRAVIA BZ30L Series offers a generous 440 nit screen brightness (98” screen currently only available in North America). Advanced Sony picture processing technologies ensure your content looks its very best. The panel’s extra-wide viewing angle ensures that everyone in the room can enjoy clear, bright images wherever they’re positioned.\u003c\/li\u003e\n  \u003cli\u003eRicher, more natural color: Sony’s power-packed 4K HDR Processor X1 and TRILUMINOS Pro technology faithfully reproduces a phenomenal range of rich, true-to-life colors\u003c\/li\u003e\n  \u003cli\u003eFiner detail: 4K X-Reality PRO processing upscales pictures closer to true 4K quality. Images are sharpened and refined in real time, revealing extra detail from lower-resolution picture sources.\u003c\/li\u003e\n  \u003cli\u003eSmoother movement: Motionflow XR ensures smoother, more natural reproduction of rapidly-moving on-screen images.\u003c\/li\u003e\n  \u003cli\u003eProfessionally designed for flexible installation: The sleek, minimal design of BRAVIA BZ30L Series brings impeccable style to any business environment. The display’s elegant lines are further enhanced by practical touches for seamless integration in retail stores, colleges and corporate workspaces.\u003c\/li\u003e\n  \u003cli\u003eEasy multi-screen setup: Configuring multiple screens for large display applications is easier than ever. The Multi Display Setting (MDS) app helps you create stunning video walls with multiple BRAVIA displays “tiled” together.\u003c\/li\u003e\n  \u003cli\u003eEasy integration: BRAVIA BZ30L Series is made for today’s connected world. There’s seamless support for today’s leading automation and control platforms, while open APIs simplify integration with other vendor solutions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - Qatar","offers":[{"title":"43 inches","offer_id":59448371970334,"sku":"FW-43BZ30L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"50 inches","offer_id":59448372003102,"sku":"FW-50BZ30L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"55 inches","offer_id":59448372035870,"sku":"FW-55BZ30L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"65 inches","offer_id":59448372068638,"sku":"FW-65BZ30L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"75 inches","offer_id":59448372101406,"sku":"FW-75BZ30L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"85 inches","offer_id":59448372134174,"sku":"FW-85BZ30L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/4837\/7374\/files\/BZ30L.jpg?v=1781168568"},{"product_id":"sony-bravia-ez20l-series","title":"Sony BRAVIA EZ20L Series","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness-friendly with easy content sharing, control and customization Ideal for digital signage and corporate applications, slim, easy-to-use BRAVIA EZ20L Series professional displays add impact to all your visual communications. Very high 4K picture quality is complemented by simple setup, content sharing and networked control in today’s connected AV environments.\u003c\/li\u003e\n\u003cli\u003eAdvanced picture technologies for brilliant 4K image quality Available in screen sizes from 43”-85”, BRAVIA EZ20L Series features advanced Sony picture processing technologies to ensure your content looks its best with fine detail, brilliant colors and smooth movement. The panel offers 350 nit brightness for high visibility in indoor environments, with a wide viewing angle to ensure everyone in the room enjoys crisp, clear images wherever they’re positioned.\u003c\/li\u003e\n\u003cli\u003eGreat pictures deserve brilliant sound: The slim design of BRAVIA EZ20L incorporates an X-Balanced Speaker™, offering clear voice quality to enhance video conferences and digital signage.\u003c\/li\u003e\n\u003cli\u003eInstallation flexibility to suit every environment: The slim styling of BRAVIA EZ20L Series brings a more professional touch to today’s corporate and retail spaces. The display’s elegant lines are further enhanced by practical features for seamless integration in any environment.\u003c\/li\u003e\n\u003cli\u003eQuick, easy setup: Simple Pro Settings allows customization of BRAVIA to suit the demands of any business or retail environment. Schedule power on\/off times, select input source on switch on, wake up the display when an input signal’s detected – and more.\u003c\/li\u003e\n\u003cli\u003eNetworked control: Remotely control BRAVIA display functions – like power on\/off, input source and volume – over IP networks or using familiar RS-232C protocols.\u003c\/li\u003e\n\u003cli\u003eSignage made simple: The on-board BRAVIA Signage Free (BSF) 2.0 app supports HTML5, making it easy to display interactive signage content on BRAVIA when using the app, without the need for a dedicated set-top box, media player or PC. The BSF 2.0 app automatically plays out HTML content, including videos and photos from the display’s internal 16GB storage, or when a USB stick memory is slipped into BRAVIA.\u003c\/li\u003e\n\u003cli\u003eSustainability in every scene: With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realizing efficiency gains from product development right through to customers’ viewing screens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - Qatar","offers":[{"title":"43 inches","offer_id":59448372298014,"sku":"FW-43EZ20L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"50 inches","offer_id":59448372330782,"sku":"FW-50EZ20L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"55 inches","offer_id":59448372363550,"sku":"FW-55EZ20L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"65 inches","offer_id":59448372396318,"sku":"FW-65EZ20L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true},{"title":"75 inches","offer_id":59448372429086,"sku":"FW-75EZ20L_AF1","price":17499.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/4837\/7374\/files\/EZ20L1.jpg?v=1781168569"},{"product_id":"sony-vpl-xw7000es-4k-hdr-laser-home-theater-projector-with-native-4k-sxrd-panel","title":"Sony VPL-XW7000ES 4K HDR Laser Home Theater Projector with Native 4K SXRD Panel","description":"\u003cdiv id=\"description\"\u003e\n  \u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eTreat yourself to a true 4K HDR experience\nDelivering extraordinary brightness, the VPL-XW7000ES brings an authentic big screen experience to your home. Enjoy crisp images full of lifelike colors, even in well-lit spaces like your media room or living room.\u003c\/li\u003e\n    \u003cli\u003eUp to 3,200 lumens of dazzling brightness\nImmerse yourself in the action with brighter, bolder entertainment. The VPL-XW7000ES is 60% brighter than the VPL-VW915ES, engineered with our newly developed Native 4K SXRD™ (Silicon X-tal Reflective Display) panel and Wide Dynamic Range Optics. It delivers 200 nits1 on a 150-inch screen—bringing you a truly immersive experience.\u003c\/li\u003e\n    \u003cli\u003eAll-new Native 4K SXRD panel\nImmerse yourself in an incredibly lifelike picture with native 4K that offers 8.3 million pixels (3,840 x 2,160). With an all-new 0.61-inch SXRD panel, you'll enjoy high brightness, inky blacks, vibrant colours, rich tones and textures, plus clear cinematic motion and image smoothness.\u003c\/li\u003e\n    \u003cli\u003eFlagship-level X1TM Ultimate for projector\nX1 Ultimate for projector optimizes our acclaimed BRAVIA TV video processing for projection. The incredible power of this video engine enables advanced data processing, with real-time enhancement of each on-screen object. The result is high dynamic range imagery with texture, colour, contrast and realism never before available to home cinema.\u003c\/li\u003e\n    \u003cli\u003eEnduring brightness from a laser light source\nYou'll never have to worry about changing the lamp in your home cinema projector—no lamp replacement and virtually no maintenance are required. The VPL-XW7000ES uses an ultra-pure and reliable laser light source, which lets you enjoy perfectly clear 4K pictures at optimal brightness for up to 20,000 uninterrupted hours.\u003c\/li\u003e\n    \u003cli\u003eAll-new Advanced Crisp-Focused (ACF) Lens\nExperience flawless clarity across the entire screen, thanks to our Advanced Crisp-Focused Lens. The 70-mm aspherical front lens widens the focus area, ensuring clear images from corner to corner. A floating focus system utilises two moving lens groups and extra-low dispersion glass for distortion-free images with accurate color reproduction.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n\u003c\/div\u003e","brand":"Sony World - Qatar","offers":[{"title":"Default Title","offer_id":59448372461854,"sku":"VPL-XW7000ES","price":102999.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/4837\/7374\/files\/VPL-XW7000ES3.jpg?v=1781168570"},{"product_id":"sony-bravia-vpl-xw6100es-projector-8-4k-hdr-laser-home-theater-projector-with-native-4k-sxrd-panel","title":"Sony BRAVIA VPL-XW6100ES Projector 8 - 4K HDR Laser Home Theater Projector with Native 4K SXRD Panel","description":"\u003cdiv id=\"description\"\u003e\n  \u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eWide dynamic range with rich gradations\nDesigned for immersive HDR imagery, movies come to life with the high resolution, smooth and fast response SXRD projection. Deeper blacks, vivid colors, and cinematic tonal expressions.\u003c\/li\u003e\n    \u003cli\u003eXR Dynamic Tone Mapping\nXR Dynamic Tone Mapping optimizes brightness frame by frame, using the responsive laser light source. This brings the director's full vision to life in every shadow and light. Our advanced HDR tone-mapping and SDR upscaling, informed by our production expertise, deliver vibrant and lifelike visuals with smooth gradations.\u003c\/li\u003e\n    \u003cli\u003eXR Deep Black\nLeveraging the ultimate blacks and powerful adaptive laser light source brightness control, our XR Deep Black technology analyses and enhances dark scenes. Enjoy deeper blacks without sacrificing color expression or specular highlights, for more realistic and immersive scenes.\u003c\/li\u003e\n    \u003cli\u003eWide and detailed color reproduction\nExperience all the world's colors with XR Triluminos Pro. With an ultra-bright, 2,700-lumen laser light, the BRAVIA Projector 8 reproduces astonishing color volume for realistic and compelling colors in every scene.\u003c\/li\u003e\n    \u003cli\u003eXR Triluminos Pro\nAdapted from our acclaimed BRAVIA TVs, XR Triluminos Pro deeply scans color composition at the pixel level, remapping saturation and brightness from a palette of over a billion colors. Complemented by high brightness technology, it expands color volume and sharpens details, delivering breathtaking, true-to-life images that push the boundaries of projection technology.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n\u003c\/div\u003e","brand":"Sony World - Qatar","offers":[{"title":"Default Title","offer_id":59448372625694,"sku":"VPL-XW6100ES","price":102999.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/4837\/7374\/files\/VPL-XW7000ES3_8b59fea0-3067-4d48-9b61-8e6a2afed5dd.jpg?v=1781168572"},{"product_id":"sony-vpl-gtz380-4k-sxrd-laser-projector","title":"Sony VPL-GTZ380 4K SXRD Laser Projector","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e4K SXRD Home Theater Projector A 100% DCI-P3 wide color gamut is achieved without sacrificing the high brightness of 10,000 lm, with three channels of light sources-a red light laser source is added to the blue light laser and phosphor light sources. Strikingly expressive images deliver an overwhelming viewing experience. The spectacularly bright projection enables you to enjoy the great picture even in a well-lit space.\u003c\/li\u003e\n\u003cli\u003eSpectacular 10,000-lumen brightness with 100% DCI-P3 color gamut A 100% DCI-P3 wide color gamut is achieved without sacrificing the high brightness of 10,000 lm, with a unique 3-channel laser light source. A high-intensity blue laser activates the phosphor light source for wide gamut white light, while additional balanced red and blue laser light sources negate the need for a light-sapping color filter. The result is spectacular brightness and projected images with stunning realism even in well-lit spaces.\u003c\/li\u003e\n\u003cli\u003eNative 4K SXRD panel The advanced SXRD(Silicon X-tal Reflective Display) panel technology featured in Sony's home theater projectors delivers native 4K-resolution (4096 x 2160) images with 8.8 million pixels for an incredibly lifelike picture. SXRD projection offers rich, inky blacks as well as clear cinematic motion and image smoothness, and can reproduce vibrant colors with more tones and textures than a standard projector system.\u003c\/li\u003e\n\u003cli\u003eX1\u003csup\u003e\u003csmall\u003eTM\u003c\/small\u003e\u003c\/sup\u003e Ultimate for projector X1\u003csup\u003eTM\u003c\/sup\u003e Ultimate for projector takes our acclaimed BRAVIA TV video processing and optimizes it for projection. The incredible power of this video engine enables prodigious data processing, with real-time enhancement for each individual on-screen object. The result is true high dynamic range imagery, with texture, color, contrast and realism never before available to home theater.\u003c\/li\u003e\n\u003cli\u003eMaking color and contrast more real With Object-based HDR Remaster powered by X1\u003csup\u003e\u003csmall\u003eTM\u003c\/small\u003e\u003c\/sup\u003e Ultimate for projector, the color in individual objects on screen is analyzed and the contrast adjusted, unlike most TVs and projectors where contrast is only adjusted along one black-to-white contrast curve. 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This enables the ZRD-CH12D to achieve outstanding black levels that are superior to other high-end LED video walls. Coupled with the display’s extra-wide color gamut, its ensures immersive images with a vivid sense of depth.\u003c\/li\u003e\n\u003cli\u003eAdvanced 4K 120Hz driver technology is augmented by real-time image enhancement features powered by Sony’s X1 for Crystal LED picture processor. Every video frame is individually analyzed and optimized, ensuring content looks crisp and super-smooth, even if it wasn’t originally shot for large-scale display.\u003c\/li\u003e\n\u003cli\u003eThe borderless design of each energy-efficient Crystal LED panel allows multiple ZRD-CH12D cabinets to be tiled seamlessly, creating super-size high resolution displays with virtually any dimensions or aspect ratio – and no bezels or visible gaps. 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A specially developed anti-reflection coating on the display panel prevents ambient light bounce-back under harsh illumination or sunlight. It all adds up to a phenomenal viewing experience that your audience won’t forget.\n\u003c\/li\u003e\n\u003cli\u003eAdvanced 4K 120Hz driver technology is augmented by real-time image enhancement features powered by Sony’s X1 for Crystal LED picture processor. Every video frame is individually analyzed and optimized, ensuring content looks crisp and super-smooth, even if it wasn’t originally shot for large-scale display.\n\u003c\/li\u003e\n\u003cli\u003eThe borderless design of each energy-efficient Crystal LED panel allows multiple ZRD-BH12D cabinets to be tiled seamlessly, creating super-size high resolution displays with virtually any dimensions or aspect ratio – and no bezels or visible gaps. 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Cutting-edge image innovation includes Sony’s unique Deep Black Non-Glare Premium for enhanced contrast and reduced reflections. Friendly operation and extensive customization options make life simple in today’s connected AV spaces.\u003c\/li\u003e\n\u003cli\u003eAdvanced technology for compelling pictures that always stand out, even in bright environments\nAvailable in screen sizes from 55”-85”, Pro BRAVIA BZ40P Series grabs your audience’s attention with extremely high 700 nit screen brightness for bold, high-impact visuals that are always seen clearly, even in bright environments. Bright or harsh room lights can mean weak, washed-out images in meeting rooms, lobbies and retail stores. Exclusive to Pro BRAVIA BZ40P, Sony’s Deep Black Non-Glare Premium combines anti-glare and enhanced contrast technologies to reduce on-screen reflections and boost contrast. 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Powerful AI-powered picture processing understands how people really see the world, faithfully reproducing everything from lifelike skin tones to the appetizing colors and freshness of food. Pro BRAVIA BZ40P introduces two newly developed One-step setting modes for digital signage applications, fully leveraging the exceptional power of the XR Processor.\u003c\/li\u003e\n\u003cli\u003eEvery scene optimized by AI\nOur power-packed XR Processor features an AI scene recognition system that detects and analyses with unprecedented accuracy and precision. Improved detection ensures all content is fine-tuned to deliver an even more immersive and memorable viewing experience. Key image elements – color, contrast, resolution, focal points, depth, and motion – are optimized in parallel for rich, striking visuals without unnatural tones or excessive enhancement. 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