OLED: Deeper shadow, brighter highlights

Our OLED screens have more than 8 million self-illuminating pixels that are precisely and individually controlled. Because each pixel can be activated or turned off completely, the variation between light and dark is greatly enhanced compared to regular screens, with incredibly deep blacks and dazzling lights. Powered by Cognitive Processor XR and our unique panel control technology, colour and contrast are boosted for exceptionally realistic pictures. They deliver more accurate detail, depth and textures in dark scenes, making OLED TV especially good for movies.

oled tv
  • A wide colour spectrum for real life shades and hues

    Powered by our Cognitive Processor XR, our OLED TVs bring more than a billion colours to the screen. Together with our wide colour gamut panel and human-centric processor, it analyses the saturation, hue and brightness of every colour to deliver natural shades and exceptional detail.

  • Pure blacks for real-life depth and texture

    Our Cognitive Processor XR™ analyses visual information and enhances pictures in the same way as your eyes focus, so you won't miss a single detail in dazzling light or deep shadow.

  • Screen speaker, theatre-like sound

    With Acoustic Surface Audio+ on Sony OLED TVs, sound comes directly from the screen, precisely aligning what you hear with what you see, making viewing much more immersive.

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LCD: Bright, colourful scenes

Our LCD televisions with backlighting fill the screen with brightness, reproducing colourful scenes even in bright rooms. Our Mini LED and Full Array LED TVs are powered by our Cognitive Processor XR for truly superlative contrast. When combined with our unique backlight control technologies, on-screen lighting is precisely controlled for brighter scenes, full of true-to-life contrast.

  • Mini LED

    Our latest Mini LED TVs control areas of the backlight, so both dark and bright subjects are presented clearly. Because Mini LEDs are much smaller and denser than conventional Full Array LEDs, they need far more precise control. Our Mini LED TVs have highly accurate backlight control that’s unique to Sony – XR Backlight Master Drive. This is why you’ll see the best and most accurate contrast possible, without flare. Scenes are full of dazzling lights, deep blacks and natural mid tones

    Discover Our Mini LED range 
  • Full Array LED

    With a Full Array LED backlight there are LEDs across the whole screen. This means that the power and intensity of the LEDS can be adjusted much more precisely according to the scene. So, light goes where it’s needed, and dark parts stay dark. In addition, XR Contrast Booster adjusts brightness for high peaks in glare and deep blacks in shadow. Scenes look real with extra depth and detail.

    Discover Our Full Array LED range 
  • Why viewing distance matters

    Today’s 4K TVs with enhanced resolution keep pictures sharp and smooth, even when sitting close to the screen or watching larger screens. As a general rule, we recommend the height of the TV to be two-thirds of the distance between the TV and your viewing position.

    Viewing distance: ①90cm: 49"  ②100cm: 55" ③120cm: 65" ④140cm:75" ⑤160cm: 85"

  • See more with a thinner bezel

    With thinner bezels on our latest televisions, you can now choose a larger screen without increasing the overall size of your TV. Your viewing will also be more immersive as you’ll find yourself focusing on the action, not the frame around the screen.


Love watching movies?

Movies include a lot of dark scenes so it’s important to have a TV with deep blacks and dazzling lights to bring scenes alive with depth and detail. You'll also want harmony between what you see and what you hear so you can enjoy a more realistic, theatre-like experience.

  • Movies on OLED

    With over eight million self-illuminating, independently activated pixels, OLED enhances the intensity of light and dark, making OLED TV especially good for Sci-Fi, horror and action movies. Acoustic Surface Audio™ technology, a sound from screen experience, matches pictures precisely with sound so you can hear voices from exactly where the character is standing, not merely from the sides — just as you do in the cinema.

    Discover OLED TV's for Movies 
  • Movies on LCD

    Our Mini LED and Full Array LED TVs with our unique backlight control technologies make pictures look more real by independently activating the backlight and boosting the brightness of lighter areas. This makes LCD TVs a good choice if you like to watch movies with a lot of light and sunny scenes, like family movies and animations.

    Discover LCD TVs for Movies 

Enjoy sport?

The main issue when watching fast-moving sports like football and motor racing is blur. Make sure you choose a TV with enhanced sharpness to keep the action clear.

  • Sport on OLED

    OLED features millions of independently illuminated pixels for extraordinary sharpness. Even when watching fast-moving sports, you’ll see minimal afterimage or blur. 

    Our OLED TVs for Sport 
  • Sport on LCD

    Look out for XR Motion Clarity™, a Sony technology that reduces blur by inserting black images between images. It uses an independent panel control to optimise light emission and keep scenes clear without losing brightness.

    ① Image with XR Motion Clarity
    ② Image without XR Motion Clarity

    Our LCD TVs for Sport 

Into games?


Watch TV shows, news and more?

Although 4K TVs are becoming increasingly popular, some TV programmes including shows and news bulletins are still being broadcast in less than 2K. Look for TVs with XR 4K Upscaling, which upscale low-resolution content to close to 4K using a unique Sony database.

See TVs with XR 4K Upscaling

Looking to enjoy apps?

Discover new movies and shows with suggestions based on what you've watched and what interests you. You can even add to your Watchlist right from your phone, so your recommendations are always up to date. Google Play brings 7,000+ apps and games to your TV.


    A huge number of movies are included and waiting for you in the BRAVIA CORE app on your TV. Enjoy up to two years of unlimited movie streaming and choose up to 10 movies to redeem from hundreds of the latest releases and classic blockbuster hits.

    Discover Bravia Core TVs 
  • Creator Calibrated Mode

    BRAVIA XR TVs provide Creator Calibrated Mode which can optimise picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode allows you to enjoy Netflix content according to the lighting conditions of your room.

    Discover TVs with Creator Calibrated Mode 

OLED: Be immersed in sound that moves with the picture

With Sony's Acoustic Surface Audio technology, the screen vibrates so that sound appears to follow the action and come from the place where it is supposed to come from

Find TVs with Acoustic Surface Audio technology

LCD: Be at the heart of the action with sound from the screen 

With Sony's Acoustic Multi Audio, sound seems to come directly from the centre of the screen, closely matching pictures.

Browse TVs with Acoustic Multi Audio