Sony XR-65X95K | BRAVIA XR | Mini LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Product Highlights

• 4K Mini LED: Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR™.
• Cognitive Processor XR™ : Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
• XR Backlight Master Drive: Our XR Backlight Master Drive utilises a unique local dimming algorithm to divide the tiny and high-dense Mini LED backlight into small LED units.
• XR Triluminos Pro : Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X95K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.
• XR HDR Remaster : With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.