Sony XR-55A80K | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV

Product Highlights

• 4K OLED : Whatever you're watching, you'll see it upscaled close to 4K8 quality thanks to our unique Cognitive Processor XR™. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.
• Cognitive Processor XR™ : Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
• XR OLED Contrast Pro : XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.
• XR Triluminos Pro : Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A80K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.